COURSE:
BUSN115N: Introduction to Business and Technology
Initial Post Instructions
Think back to the business you proposed in week three’s discussion about entrepreneurship. Briefly propose a marketing strategy for your business. Consider the following questions.
- Who is your target market?
- What is your competitive advantage?
- How will you use the five elements of the marketing mix: product, price, place, promotion and people?
Follow-Up Post Instructions
Respond to at least one peer. Further the dialogue by providing more information and clarification.
Consider the following –
- How well was the competitive advantage analyzed?
- In your opinion, would the marketing work? Why or why not?
- What else would you propose to help your peer market his/her product or service?”
SOLUTION
Week 7 Discussion: Marketing Your Business For my food business, my target market will be youths and middle-aged populations. These potential customers are most likely to purchase products such as hamburgers and pizza, and other snacks. If I integrate the business into online e-commerce platforms, these groups know the application and use of online ordering, among other transactions. The areas’ demographics, existing customers, level of competition, and customer profiles call for such a market segment…………………………..$5
